CaaStle is a fully managed service that allows retailers to offer Clothing as a Service (CaaS) to their consumers. CaaS is a proven access model with transformative benefits for retailers and consumers.
By offering a CaaS model your consumers will have the opportunity to experiment more deeply with your brand not only by owning garments, but by accessing a rotating collection each month.
Build a more profitable and valuable business. Grow top line with new customers and increase total brand spend from existing customers.
Attract new customers to a relationship-based model and make them your loyalists. Re-engage lapsed customers through a more attractive, access-based experience.
Attain a predictable, recurring revenue stream with high average revenue per user. Instead of purchasing garments infrequently consumers are spending money with your brand every month.
Achieve greater return on inventory. Make money every day a garment is with a customer, improve garment monetization and leverage unique CaaStle data to improve your overall business.
50%
New/lapsed customers
100%+
Increase in total brand spend
20 - 30%
Operating margin
3
Visits per week
10
Minutes per visit
100+
Minutes per month
For transforming fashion labels into rental services
CaaStle’s Clothing as a Service model — now more than ever — helps every retailer address their challenges with digitally native growth, retention, and profitability. It is not a nice-to-have after those challenges are met, it's an integral part to get there faster than otherwise possible. Innovative retailers understand this and are partnering with us to drive the needed industry change. Fast Company’s recognition is a testament to our extraordinary team, the vision of our early brand-partners and our position to drive this change.
Christine Hunsicker, CaaStle CEO